Mobile commerce refers to any transaction taking place on a mobile device. It could be a tablet, smartphone, or a wearable device that has mobile development app in it. With mobile commerce, you will be allowed to purchase services or products online while at the comfort of doing it from wherever and whatever time.
M-commerce is more than e-commerce done on a mobile. It is a powerful consumer trend that has caused an increase in new services and industries like mobile tickets, mobile banking, and boarding passes, mobile marketing, and sophisticated location-based services.
Nowadays, consumers use such features as part of their experience, but you don’t have to forget that they would not be possible without the rise in m-commerce. A few years ago, it was only mobile phones which could be used in e-commerce. The situation is different now with the cost of mobile developmentgoing down and companies realizing the advantages that come with m-commerce.
At the moment, the market is infiltrated will a variety of mobile services that include business apps, retail apps, and e-commerce apps. When you shop with a mobile phone, it is currently trendy for customers, which seems to be on the expanding trend. That is the reason why most people believe that mobile commerce might be the next generation of e-commerce.
It is predicted that, by the year 2021, the sales from mobile commerce will be accounting for more than half of the e-commerce sales. Whether small or large, any company engaged in e-commerce will benefit from mobile commerce apps as they tend to be an essential tool in getting new customers as well as reaching out to a new audience. More than half of retailers have a mobile app with the rest in the process of building one.
In case you own a business and you are wondering whether to invest in an m-commerce application or not, then it might be the right time to try it out and find out.